Director of Corporate Communications/Public Relations

• To advance my career in public relations for the health-care sector, preferably through broadening of experience in a private hospital, medical organisation, service organization or oil and gas industry outside of Singapore

Employer: Tan Tock Seng Hospital (TTSH)
Current Designation: Asst Director, Corporate Communications
Date Joined: September 2003 – Current

Key Achievements/contributions at TTSH
• Established strategic and excellent relationships with local/regional print and broadcast media, which helped to generate extensive and quality coverage of TTSH

• In charge of issues/crisis media relations, working closely with HOD

• Crafted and managed the dissemination of key messages and information to staff and the public(through media) in times of crisis. Recent example: Swine Flu
• Managed numerous complaint stories for various clinical departments
• Managed to secure high publicity targets with regard to key hospital initiatives and services
• Managed the team that launched the public hand washing campaign – TTSH & Subaru CSI (Clean Safe & Infection Free)
• Managed to secure key sponsorship deals for the hand washing campaign and other projects
Key Responsibilities at TTSH
1) Media Relations
• Handling media relations and responding to media enquiries
• Assisted Director in decision making for corporate campaigns, events, budgeting and facilitation of major media related issues.
• Mentoring and teaching executives to deal with the media.
• Established excellent relationships with editors/journalists to ensure quality and targeted coverage, as well as balanced coverage of sensitive and newsworthy stories
• Conceptualizing and executing proactive media stories and responding to media enquiries
• Pitching stories and conceptualizing the media plan for the yearly NHG Annual Scientific Congress

2) Corporate & Marketing Communications

• Cultivated relationships with local and international medical organizations
• Liaised with hospitals within the National Healthcare Group and SingHealth Group
• Responsible for drafting speeches and presentations for CEO where appropriate
• Responsible for securing sponsorships for various corporate events
• Responsible for coordinating and executing high-level government to government, medical fraternity and foreign ministerial visits
•

Educational Background

• Bachelor of Mass Communication
RMIT University (2001 – 2003)
• Diploma in Mass Communication
Ngee Ann Polytechnic (1997 – 2000)
• GCE ‘O’ Levels (5 Credits) (1991)
St Joseph’s Institution

Relevant Courses

Attended numerous PR related courses on crisis management, writing to the press, risk management, etc.


Computer Literacy

• Operating system: Windows
• Applications: Microsoft Office and Open Office

Language Proficiencies

• English and Malay

Interest

• Travel, Reading and Dining

Referees
Media
1. Ms Salma Khalik, Senior Health Correspondent, Straits Times, Singapore Press Holdings
Contact: 6319 5349
2. Ms Judith Tan, Senior Health Correspondent, Straits Times, Singapore Press Holdings
Contact: 6319 5470

3. Ms Yeung Shuk Lin, Deputy Chief Editor Chinese News, Television Channel 8, Channel U MediaCorp
Contact: 63503748
4. Ms Ng Wan Ching, Senior Health Correspondent, The New Paper
Contact: 6319 5569
5. Mr Derrick Paulo, News Editor, Today, contact: 62364837
6. Ms Hasnita Majid, Assignments Editor, Channel 5 News / C N A, MediaCorp
Contact: 94577114
7. Ms Lim Hwee Hwee, Senior Correspondent, Lianhe Zaobao
Contact: 6319 1538

External Referees
1. Name: Ms Liang Hwee Ting
Occupation: Previous Deputy Director, Tan Tock Seng Hospital
Contact: 83661686
2. Name: Mr Chris Zimmerli
Occupation: Chief Market Development Officer, Hocoma AG, Switzerland
Contact: +41 43 444 22 05, Mobile: +41 78 688 40 05
3. Name: Mr Zen Koh
Occupation: General Manager, Hocoma Pte Ltd
Contact: 9338 2328
4. Name: Ms Hannah Tan
Occupation: Regional Marketing Manager, Subaru Motor Image
Contact: 6417 0217

Internal Referees
Will provide internal list at a later stage