The Center for Exhibition Industry Research (CEIR) indicates that 86% of companies go to trade shows to generate leads. Yet, this same research found that 79% of leads are not followed up mainly because the information obtained was inadequate. The show management can get people to attend the event but is not able to get the best prospects for the exhibitor booth. If the exhibitor just wait for them to walk by randomly, they'll likely miss more than one major business opportunity.

Gulfoilandgas.com is a partner for major Oil and Gas events around the world. Our pre-event marketing solutions guarantee better visibility for suppliers and laser-focused targeting of prospects, clearing the way for what truly matters: building business connections and opportunities. Our Virtual Exhibition combined with email marketing and ad products offer businesses a scalable and cost-effective solution to bridging the information asymmetry between buyers and sellers using tried and tested technology.

Through its highly trafficked e-marketplace, Gulfoilandgas.com Virtual Exhibition presents an innovative solution for: 1) inbound marketing and 2) targeted pre-show promotion. It is the first place potential buyers can access information about suppliers and their products. The Virtual Exhibition is engineered to effectively showcase products, services and projects.

Studies show that targeted pre-show campaign raises the exhibitors “attraction efficiency” — the quality of the audience they attracted to their booths — by 46%. Similarly, the conversion of booth visitors to qualified leads rose 50% when a targeted pre-show promotion was used. By adding a digital companion to the offline trade show, the pre-show promotion program produces an important impact on the ground: suppliers are able to recruit additional quality buyers, optimize face-to-face interactions, and increase the period of lead engagement.